Evolution, with Heart.

I’ve been getting this question a lot lately: “Why the rebrand?”

For me, the answer is simple—because growth doesn’t always look the same, and it certainly doesn’t always feel the same. At the heart of our work has always been authenticity. It’s what drives the way we connect with people, the way we approach opportunities, and the way we build relationships. Over time, it became clear that our brand needed to evolve to reflect who we are today and the impact we want to have moving forward.

Hunter National Recruitment has grown into Thrive & Co. This is more than a name change—it’s a refined expression of our purpose. Our work has expanded beyond recruitment to include outplacement, leadership coaching, and career transition support. But more importantly, it’s deepened in meaning.

This transformation has been shaped by the people I’ve met along the way—professionals searching for work that excites them, leaders building teams they believe in, organizations navigating change, and individuals stepping into new chapters with courage. Each conversation, each challenge, and each success has left its mark on me and on the business.

We’ve never been driven by numbers alone. What matters most are the names, the faces, and the stories behind them. I’ve seen firsthand how people flourish when they’re in the right role, and how organizations flourish when they have the right people. And when that happens, entire communities benefit.

Our new chapter is rooted in meaning, heart, and purpose. It’s about helping people and workplaces thrive—for more growth, more opportunity, and more possibility.

At the end of the day, Thrive & Co. exists because of and for the people we serve. That will never change.